#Trending This Week - What Travelers Want To Experience In 2023, A Hotel Powered By What?, News About Revenge Travel, And Four Sources Inspiring Family Vacations
Issue 115 • November 1, 2022
The good news from our research this week is that travel is not slowing down as expected after the Labor Day Weekend. The potential bad news is that some consumers have indicated a desire to economize on their travel spends and seek lower-priced accommodations due to inflation. Hospitality marketers are always in search of the next cool experience to promote, and while last week we showcased a solar powered hotel, this week we’ve got something more surprising. Family vacation travel is going strong and a new survey shows what parents are thinking — and lists the top four inspirations for vacation destination choices. Finally, Booking.com has a new survey about travel and let’s just say the findings are a little shocking. Check it all out in our three-minute read below.
A Car-Powered Hotel
It seems as if hoteliers are on a mission to curate the most unusual experiences and now we have what amounts to a tiny house powered by an electric car! Hidden on a countryside farm in Essex, this luxury cabin has a private restaurant/bar, coffee lounge, and cinema and is powered by…a car! Read more in Electric Cars Report here.
Revenge Travel Shows No Signs Of Slowing Down
Experts said “revenge travel” was going to be driving a strong summer travel season. Well guess what? Those peak travel numbers show no signs of slowing down even though summer is long gone. Pent-up demand from the pandemic AND remote work has pushed the US travel season well past Labor Day with autumn airline ticket sales by leisure travel agencies now up 9% over last year. One London hotel says business travelers are being replaced by vacationers these days. A stronger dollar is also believed to be fueling these trips abroad. Read more in LinkedIn here.
Four Sources Inspiring Family Vacation Destinations
A 2022 study by the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality and the Family Travel Association (FTA) shares emerging trends in family travel. While there is lots of data on percentages of people who plan to travel, whether or not they use travel advisors, and more, what we found of interest were the top four sources which provide families with travel inspiration: movies, TV shows, Pinterest, and Instagram (in that order). Read more in Hotel Business here. Photo credit: @travelynnfamily
2023 Travel Trend: Complete Culture Shock
New research by Booking.com is showing inklings of travel trends for 2023. The most obvious? Consumers want to experience “complete culture shock” in 2023, new research suggests. Approximately 58% of travelers want to get “out of their comfort zone” next year. Travelers will prioritize far-flung, adventurous trips with 40% of respondents expressing a desire for “complete culture shock.” Nearly half (47%) of travelers will seek out a destination with completely different cultural experiences and languages to their home country, while a quarter (24%) want to visit lesser-known cities off the beaten track. Read about this and other trend indicators in EuroNews here.