#Trending This Week: Unique Dining Experiences Sell, Marketers Are Targeting The 50+ Audience, Coffee Is Hotter Than Ever, And A Mirrored Hotel Room In The Forest
Issue 110 • September 20, 2022
Perhaps the 50+ segment of the population will have the last laugh after all. Typically an audience invisible and often overlooked by marketers, travel and hotel companies are realizing this large and lucrative demographic may not be quite so bad after all. Consumers who love to eat are clamoring for unique and bespoke dining experiences and paying absurdly high prices to eat pretty much anywhere if it seems cool and exclusive. Hotels can still look to coffee as a revenue generating area for their F&B departments because consumers still want a really great cup of Joe. And here’s a hotel room you might never have thought of…. Check it all out in our three-minute read below.
Foodies Want Unique Dining Experiences
Forget having a five-course dinner in a nice restaurant — that’s so yesterday. Foodies today are drawn to more bespoke, high-end culinary events and experiences. Think progressive farm lunches, dinner in a cave, secret menu guest experiences, dinner under the stars at an animal sanctuary, dining on a barge on the East River in New York City, dining under a bridge, and picnic dinners on New York’s Governor’s Island. Culinary tourism is so hot there is even a new tour operator doing culinary focused travel. Read more in Town & Country here.
And The Most Unusual Hotel Room Is…
Just when you thought you’ve seen it all, enter the “Invisible Cabin.” These glass mirror buildings built into the forest enable you to sleep outside without interrupting the scenery as you can’t be scene. Bolt Farm Treehouse in Tennessee offers a glass-mirrored cube which sits right on the forest floor among trees, flora, and roaming animals nearby. Guests can laze in bed or sit around their room taking in the views without being exposed to the elements or having anyone else peer in. Read more in DesignTaxi here.
Coffee Is Still Hot, Hot, Hot
It’s just something we can’t seem to escape: coffee. When you see the popularity of food and drink items rise and fall, the one thing which doesn’t seem to abate is coffee. Hotels around the world are talking about how guests want an ever-increasingly more bespoke coffee experience whether it be brewed from local roasters, incorporating different milks, and even spiked coffee beverages. Let’s face it, in 2022 coffee is STILL where it’s at — and brewing a Keurig pod in the guest room is not going to cut it. Read more in Hotels here.
Hoteliers Are Rediscovering The 50+ Market
Traditionally marketers of all products targeted younger audiences. When Millennials came of age, even hoteliers were stumbling over themselves to figure out how to attract this new audience and redesign their properties to appeal to their different sensibilities. All of this is starting to change. With 67% of Americans age 50 or older reporting they have made travel plans for 2022, travel companies and hotels have suddenly decided courting this large and lucrative demographic represents a huge opportunity — an audience which they had previously written off as fixed in their travel habits and brand preferences. Read more in Skift here.
Customized Trending Reports
Do you have interest in trends for a specific market segment or topic your business is involved with? JC Communications compiles detailed TREND REPORTS for clients who want to investigate what is happening in a variety of categories from specific cuisines to beverage types, destinations, activities, market segments, and more.
Reach out to Jane Coloccia to discuss your needs at Jane@JCCommunicationsllc.com.
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Brands have been reaching out to us for advice on their PR strategies — asking us to evaluate the effectiveness of their current PR campaigns, reviewing PR agency results, and providing insights as to what they can do to boost their own internal PR efforts. To schedule a session with Chief Brand Storyteller Jane Coloccia or to learn more about how these consultations work, email Jane at Jane@JCCommunicationsllc.com.