#Trending This Week - The Martini Got A Makeover, Luxury All-Inclusive Resorts, A New Spin On Old Bay, and The Lounge Gets More Aural
Issue 102 • July 26, 2022
This issue covers all the innovations you never saw coming, from strange martinis to bars that cater to the senses. We’re chatting about how happy hour has taken a turn for the cheesy — the mac and cheesy. Also, there’s a growing demand for luxurious all-inclusive resorts. OLD BAY spice reinvented itself with an unexpected brand partnership, and listening bars are elevating the lounge scene. Check it all out in our three-minute read below.
The Veltini — Martini Made With Velveeta Cheese
Just when you think you’ve seen it all, here’s a martini made with…Velveeta! Spawned from a partnership between Velveeta and the BLT Restaurant Group, the “Veltini” is made with Velveeta cheese sauce-infused vodka and garnished with shell pasta. Read more in Food And Wine here.
Growing Demand For Luxurious All-Inclusive Resorts
All-inclusives have primarily targeted travelers who want to pay one price and sleep, eat, and drink all they want. But now the luxury traveler is trending toward the all-inclusive resort — mainly because they couldn’t cruise during the pandemic — so properties are hustling to meet this demand with more upscale accommodations and offerings. Read more in Travel Weekly here.
How A Spice Made Itself More Relevant
OLD BAY Seasoning has been around forever with seemingly limited usage. This prompted the brand to reinvent itself through a partnership with Pepperidge Farm to spice up its iconic Goldfish — a co-branding move which helped expand the brand’s reach while deepening the appreciation long-time OLD BAY fans have for the seasoning. Read more in Washingtonian here.
The Advent Of “Listening Bars”
Listening bars offer a space akin to a friends’ living room, but wherein every acoustic detail has been fine-tuned for the optimal listening experience. These spaces originated in Japan, but are quickly emerging in the states. Now the goal is to combine great drink and great sound for a new type of lounge. Read more in Punch Drink here. Photo by Shawn Campbell.
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