#Trending This Week - Emotive Solo Travel, Wine Bar Vibes, Generational Travel Preferences, The Friday Dining Dead Zone
Issue 218 • October 15, 2024
When you think about it, we’ve only got about two months left to plan, market, and execute for 2025 before the Holiday/Festive season kicks in. So let’s get down to business. What is MOTIVATING GEN Z AND GEN Y to travel in 2025? First of all, it’s a different mindset, with them “preferring experiences over stuff,” which is quite contrary to the generations before them. WINE BAR VIBES are a thing and they are attracting Gen Z and Millennials — particularly those who don’t even drink! EMOTIVE SOLO TRAVEL is motivating people to pack a bag and hit the road. Interestingly enough, this is happening with women more than men. The push for return to office and hybrid work schedules is still not helping out many RESTAURANTS WHICH ARE NAVIGATING A FRIDAY DEAD ZONE. They’re resorting to special promotions, but will they work? And MULTI-GENERATIONAL TRAVEL is still booming, but hotels and resorts need to step it up to compete for this lucrative market. Check it all out in our three-minute read below.
What’s Motivating Gen Z And Y To Travel In 2025
According to a new study by ibis, Gen Z and Y will be traveling for very specific reasons next year. The “Go get it” report outlines 10 travel trends shaping how these two generations will decide on where to go, what to do, and what to see. Trends include Tiktok Trailblazing, City Hopping, Gig Tripping, Stadium Safaris, Tribe Travel, and Nocturnal Activities. Read more in Hotel Business here.
The Appeal Of Wine Bars Vibes
There’s something interesting afoot…. Gen Z and young Millennials say the culture and aesthetics of wine meld with their lifestyles — whether they’re drinking or not. Studies show Gen Z and Millennials are drinking much less than previous generations; however, drinking less or not at all has not stopped them from developing a taste for wine, particularly natural varieties, the culture, and the bars which serve them. Read more in The New York Times here.
Emotive Solo Travel On The Rise
Here’s a big way travel is changing: people are zeroing in on how they want to feel during the trip — with a sense of awe and wonder in nature serving as a key inspiration — rather than checking off items during a trip. This is also especially true for the rising number of solo travelers, with women now comprising 71% of those going it alone. As women are wandering more, they are seeking out everything from expeditions to highly targeted wellness programs which allow them to jumpstart initiatives they can implement back home. Read more in Veranda here.
Fighting The Friday Dining Dead Zone
There used to be a time when Friday lunches were booming at restaurants. Even as corporations are demanding workers return to office more often, hybrid workers are far more likely to work from home on Friday than on any other day, which has been an issue for many restaurants who rely on the lunch crowd. In San Francisco, for example, a number of restaurants are trying promotions to lure diners back: a $29 burger and martini special available all day long. Is it working? Read more in the San Francisco Chronicle here.
Curating Multi-Generational Travel Stays
Multi-generational travel is not a new concept. Parents, kids, and grandparents have been getting together to vacation for quite some time now. What IS changing; however, is how hotels and resorts accommodate them. The key is in offering more than just a villa or suite with connecting rooms. Nowadays families expect more. And major hotel brands are stepping up with special programs to inspire rekindling familial connections in unique ways while on vacation, including the services of a family travel expert. Read more in Travel Pulse here.