#Trending This Week: Early Bird Dining, The Pursuit Of Zzzzs, TikTok-TikTok, And EVs Become Complimentary Hotel Amenities
Issue 113 • October 11, 2022
Restaurants in New York City are noticing a huge difference in the time guests are dining out — and it’s impacting their opening and closing hours. Suddenly the hottest new amenity in hotels has to do with the beds, but it’s not exactly what you think. Ever in search of innovative ways to attract and delight guests, this hotel is giving away a pricey amenity. And the hospitality industry is embracing TikTok — not just with regard to influencers staying at their hotels, but to use in their own marketing strategies. Check it all out in our three-minute read below.
6 pm Is The New 8:30 At New York City Restaurants
It used to be that New York City restaurants didn’t get really busy until around 8:30 pm. But now diners are booking 6 pm reservations and restaurants are actually closing by 10 pm. Call it a result of the pandemic or the fact that more people are working from home and just want to get out earlier to create that much-needed divide between the work day and personal time. Read more in The New York Times here.
Yes “Sleep Tourism” Is An Actual Thing
There are some who go on vacation to run around all day and night and others who look forward to relaxing and catching up on those zzzzs. But it seems like the latter is more of interest these days as what is now being billed as “sleep tourism” is booming. We’re talking an increase in hotels offering sleep-oriented packages including everything from essential oils, eye masks, and bedtime teas to one property which has even partnered with a sleep clinic. Read more on CNN Travel here.
This Hotel Has Really Upped The Ante On Amenities
There was a time when people thought complimentary umbrellas or bicycles were cool hotel amenities. Well there’s one hotel that has really upped the ante on offerings for guests. Four Seasons Resorts and Residences in the Napa Valley lets guests borrow their electric cars to enjoy a complimentary spin or have a chauffeur drive them around — probably the better option when you consider you in the heart of wine country. Read more in Forbes here.
Hotels Are Marketing On TikTok
Always in search of ways to engage a potential customer before arrival, a number of hotels are resorting to TikTok to showcase their experiences. Enabling guests and employees to show behind-the-scenes, unedited looks at their properties seems to be doing well for brands from Small Luxury Hotels to The Pod Hotels in New York City and Ladera Resort in St. Lucia — all of whom are giving TikTok marketing a go. Read more in Skift here.