#Trending This Week - Dissatisfied Hotel Guests, The New Drunk Food, Sleep Is In, And How Corporations View Sustainable Travel
Issue 101 • July 19, 2022
2022 is a year for redefining the way we do things. This issue we’re taking a deep dive into businesses that are on the right track — and the ones who aren’t. We’re chatting about how travel is up, but hotel satisfaction is down. Oh, and move over pizza and burgers, super potatoes are the new drunk food of choice. Catching Zzzs is taking priority over the bar crawl and late night hotel lobby hangs. And most companies still aren’t willing to pay more for green travel — even though their marketing lingo suggests otherwise. Check it all out in our three-minute read below.
People Are Traveling, But Not Necessarily Satisfied
Now that travel is back, hotels are scoring much lower on guest satisfaction scores — specifically with regard to costs and fees according to JD Power. During the pandemic, guest satisfaction was high due to good value, positive staff experiences, cleanliness, and good communication. This year, thanks to inflation, hotel rates have skyrocketed, though the value guests are receiving has stayed the same or, in some cases, decreased post-pandemic and travelers aren’t having it. Read more in CNN here.
Super Potatoes Are The New Drunk Food Trend
Stand down greasy burgers and carb-filled pizza. Giant baked potatoes decked out with toppings — called “super potatoes” — have fast become the drunk food of choice in Washington, DC. Read more about this shift in Washington DC Eater here. Photo by Hawkeye Johnson/Tokyo Pearl
Sleep Is In
There is a heightened awareness these days around the importance of wellness and sleep and hotels are using this to their advantage by using the promise of a good night’s sleep to attract guests. Everything from a $200,000 bed in a sleep suite to hypnotherapy, herbal tea, blackout blinds, and soundproofing are being touted all in the name of improving your Zzzs. Read more in Washington Post here. Photo by Elise Vandeplancke for The Washington Post
Green Options Aren’t Popular For Business Travel
More and more customers are seeking out companies which prioritize sustainability. And businesses have taken notice — quickly adjusting their messaging to cater to this interest. But do their actions reflect their marketing messaging? While many businesses have raised their per diem’s for employee meals, the cold hard reality is that only 6% of businesses are actually willing to pay extra for greener travel. Read more in Skift here.
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