#Trending This Week - All-Inclusives Go High End, An Economy In-Flight Sleeper Product, Social Media Influence May Be Waning, And Have You Heard About Zillennials?
Issue 139 • May 16, 2023
As the summer travel season starts to heat up, it’s good to know a new airline economy sleeper product is on its way. If you aren’t sure about whether social media influencers are moving the needle, you are not alone. A good number of brands are deciding it might be worth it to invest in a more direct relationship with their target audience and focus on offering a better product and service versus relying on a relatively unknown person with a lot of followers to drive business to their doors. And while you may have just gotten the hang of Millennials and Generation Z, we’ve got a new audience for you: the Zillennial. Check it all out in our three-minute read below.
The All-Inclusive Goes High End
The all-inclusive hotel and resort concept is booming in the luxury sector! Industry insiders are touting the growth in demand for higher-end all-inclusives as high net worth consumers are attracted to all-inclusive rates at luxe properties which encompass a variety of experiences versus just unlimited tropical drinks on the beach. We’re talking use of a Tesla, caviar and liquor tastings, complimentary boots, etc. Read more in The New York Times here.
Flying Long-Haul Economy Just Got Better
How many times have you flown economy on a long-haul flight and wished you could just lie flat to catch a few zzzzzs? Air New Zealand will soon launch Skynest, an industry-first economy sleeper product consisting of an enclosed pod of six bunks separated into two stacked rows of three. It is expected flyers will then be able to purchase a bunk for a specific block of time. Read more in Travel Weekly here.
Social Media Influence May Be Waning
A number of brands are breaking with current marketing tradition and opting NOT to work with social media influencers any longer. Brand leaders have been conditioned to view influencer marketing as an essential business strategy, but that's not always the case. Instead, investing in high-quality products and customer relationships is the best marketing you can buy. Younger generations are reconsidering social media usage and working to develop more individualized preferences beyond influencer recommendations. Read more in Ad Week here.
Meet The “Zillennial”
Yup, there’s a new generational moniker you need to know: the Zillennial. Zillennials refer to a small cohort born between the early 1990s and the early 2000s. They’re on the cusp of Gen Z and millennial, thus the mash-up label of zillennial. Zillennials straddle the generations of millennials, who are considered digital pioneers, and Gen Z, who are considered digital natives who never knew life before screens. Read more on CNN here.