#Trending - How To Market To Gen Z Travelers, Product Placement In Hotels, Multi-Generational Travel Is Booming, And Solo Travel Has A Positive New Twist
Issue 89 • April 19, 2022
If you've ever tried to go on a tour by yourself, you've been hit with the dreaded "single supplement fee." Well that's all about to change. Gen Z travelers have different expectations than their predecessors, so you need to learn how to meet their needs. Have you considered adding a new revenue stream with product placement in your hotel? And ready or not, the families are coming, the families are coming! Check it all out in our three-minute read below.
Shifting Tourist Expectations And Behaviors
In recent years, the demographics of travelers have changed dramatically, with Generation Z tourists (people born between 1995 and 2012) making up a significant part of the travel market. This is the first generation born into a digital world — basically immersed with technology from an early age. Gen Zers have an 8-second attention span — meaning you have just have 8 seconds to make a good first impression and persuade them to complete the booking process. To learn more about how to successfully target this audience, read the article in HospitalityNet here.
Additional Revenue Streams Through Product Placement In Your Hotel
A handful of startup companies are aiming to make it easier for the operators of hotels to grow their sidelines in selling retail goods such as furnishings and handcrafts. For decades, brands have done “product placement” in TV shows and movies, hoping that fans see their favorite stars try their innovations. The new wave of companies is putting a real-world spin on this concept and putting them in hotels. Some are already selling everything from copies of the in-room espresso maker to art books on display in the lobby. It's the perfect upsell and you can expect to hear a lot more about the effort to make travel lodging more “shoppable” this year. Read the details in Skift here.
Multi-Generational Travel Is Booming
Due to the pandemic, many people may not have spent enough time with their families, especially when it comes to grandparents and their grandkids. With improving consumer sentiment around safety, several other factors have contributed to this year's big family vacation boom. They include an increase in savings levels during the pandemic, enabling families to up their vacation spend, and a shift toward bucket-list travel experiences. Read more in Travel Weekly here.
Single Supplement Fees May Be Disappearing
There's been a quiet trend the last four years of more people traveling solo. And this trend is continuing in this post-pandemic world. Previously, solo travelers had to pay the price — literally — with single supplement fees that could be quite pricey to have their own room, cruise cabin, etc. But tour operators and companies are working to remove the solo traveler stigma and make it more affordable. Read more in Skift here.