#Trending This Week - Travel Website Design Is Changing, Cocktails Go Luxury, An App That Lets Hotel Guests Leave For Any Reason, And Hot Bars Now Require Reservations
Issue 98 • June 21, 2022
Where to start, where to start as we welcome the summer travel season today. Just when you think you have your website up-to-date and in the latest format, think again. Gen Zers shop online in an entirely new way. Luxury brand Gucci has decided to launch a pre-mixed cocktail. A travel app is going to let customers leave a hotel for any reason AFTER they have already checked-in for a nominal fee of $30. And bar hopping in NYC may not be as easy as it once was. Check it all out in our three-minute read below.
Travel Website Design Continues To Change
And just when you think your website is in a great place, it’s probably time to change it again. The competitive space for well-designed websites is more ambitious than ever and reliance on digital platforms as a dependable resource for travel inspiration is at an all-time high. Looking at the Gen Z traveler, attention spans have shortened immensely, and tourists are treating trip planning like a shopping experience, picking and choosing elements of their vacations after engaging in a few seconds of appeal. What do you need to do to appeal to today’s traveler? Read more in Skift here.
Talk About A Luxury Cocktail
For those who are all about the luxury brands, perhaps it will come as good news that now you can get a cocktail with the Gucci brand name on it. The luxury brand tapped mixology maestro Giorgio Bargiani to develop Elisir d'Elicriso, its first signature collectable pre-mixed cocktail. Read more in Women’s Wear Daily here.
This New App Feature Could Be A Nightmare For Hotels
Travel booking app Hopper will let customers pay a fee to leave the hotel after check-in for any reason. In a bid to expand its assortment of “fintech” products, its latest move is to enable customers to leave a hotel if the promised waterfront view didn’t materialize or when the bed sheets are dirty. Under these scenarios, guests can book a similar hotel and Hopper would pay 100 percent of the rebooking costs. The average fee to secure the leave for any reason hotel guarantee is said to be $30. Read more in Skift here.
New York’s Hottest Bars Now Require A Reservation!
Now that the pandemic is over and everyone is out and about again, it appears that reservation culture has come to bars. Yes, you read that right. A flurry of new bars opening across the city either accept or require reservations including New York City’s Temple Bar. The spontaneity and fun of grabbing a drink on the whim is largely becoming a thing of the past in 2022. Read more in Eater here.
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